A significant proportion of geeks like to knock the big boys like Google and Microsoft as evil, faceless, corporate giants who are only interested in taking over the world through invidious, creeping technologies.
For example its hard now to go on the web and not use a Google product. Their latest version of the very convenient toolbar offers a great new feature for dopey web designers like me. If a user cannot access a page on your website, the causes of which can vary widely, the toolbar throws up a helpful menu page giving you options rather than the usual 404 error page. Clever. Helpful.
Just another example of Google's engineers producing something that is so convenient it will start to become another everyday part of the web. The road to world domination is not evil genius, but ingenious design.
Google explain it in full on their blog.